Convax

The focus was to come up with something classy and modern, which represents the tag line converging with constant acceleration. The following are some of the initial sketches.

Initial sketches

We tried many concepts like a convex lens that converges the rays and forms a pencil, and a hour glass attached to a ā€˜Cā€™ but finally decided to stick with something iconic

Implementation

And the first implementation of the logo was on our business cards

convax_business